This project was to create a sub-brand for a private mental health practice. This brand focuses on alternative and holistic therapies. The owner, Anne Smith, places an emphasis on looking at clients as a whole person, considering their physical as well as their mental health.

This logo suite displays the sense of connection that Anne uses throughout her practice with interlocking flower and ivy iconography. Every part of the logo mark is connected and then bound together in a circle showing the core belief of the practice that every part of the person is connected.